- Words by Amanda Seevers / Branding by John Cater
Thea Foundation Reveals New Branding
Thea Foundation, an arts-focused nonprofit based in North Little Rock, announced today the launch of its new branding, including a redesigned logo, which will be applied to promote each of Thea’s three programs implemented statewide—Thea Scholarships, Art Closet and Arts Reconstruction. This change comes at a time when the organization continues to reach new milestones, including the announcement of awarding $100k in art supplies and creative materials to Arkansas public school teachers through Thea’s Art Closet during the 2019-20 school year.
“This year, Thea Foundation is able to provide the most resources for Arkansas educators and students that we’ve ever been able to before,” said Nick Leopoulos, Thea Foundation’s Executive Director. “Our new branding better reflects the momentum we have along with our genuine, profound love for the Arts as we continue the pursuit to ensure Arkansas’s youth are given the opportunity to receive an enriching education made better by the lasting impact of the Arts.”
Designed to incorporate Thea Kay Leopoulos’s signature, the new logo evokes a playful energy with the creative use of dynamic, circular elements representative of the various, interconnected, educational programs Thea Foundation offers. The rebranding efforts will connect these elements with photography to portray the fun, creative environment that the organization has sought to foster over the past 18 years while growing its programming to support students and educators across the state of Arkansas.
Keywords compiled during the initial rebranding discussions include: personality, creativity, education, playful, bold, clean, dynamic, confident, artistic and enrichment.
Thea Foundation would like to thank Artist John Cater of Cater Designs for his diligent work to pay homage to the organization’s origin while bringing new vibrance to its important, ongoing mission.
About Thea Foundation
Thea Foundation’s mission is to advocate the importance of the Arts in the development of our youth. Three programs are implemented statewide to support this mission—Thea Scholarships, Art Closet and Arts Reconstruction. Since 2002, Thea Foundation has awarded more than $2.3 million in scholarships to Arkansas students and provided more than $1.5 million in art supplies and creative materials to underfunded schools through our Art Closet program. In addition, Arts Reconstruction is our focused effort to help teachers receive professional development and supplies to enable a better platform to advance in their own careers and schools. Our collective aim is to enrich young minds through the power of the Arts. Named for the daughter of Paul and Linda Leopoulos, Thea Foundation carries on the legacy of Thea Kay Leopoulos, who thrived academically, socially and emotionally thanks to her artistic pursuits.